Market Curiosity: Exploring Markets And Systems

February 16, 2009

Do we really want to be “consumers”?

Filed under: Editorials — Tags: , , — Jeff Fitzmyers @ 5:38 pm

If we have to label ourselves, it would be nice to use the term “Sovereign Individual” rather than consumers. The “consumer” feedback loop is simply how much is consumed, how much can be consumed and what is next in line to be consumed. “Customer” at least implies respect: a customer has the freedom to shop around. “Citizen” is not great either. Although it implies an educated interest in participating in an effectively running country, a citizen is a subject of a political system. Sovereign Individuals lead themselves by basically following Richard Maybury’s 2 laws:
– Do everything they say they will do.
– Do not encroach on other people or their property.

As far as I can tell, the only way to engender freedom is to follow those 2 laws because the feedback loops are all about responsibility and consequences. Therefore people take the time to ponder what they are really getting into and with whom.

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